Our story · Stockholm, Sweden

Born from watch culture.Made for collectors.

Watches, the people behind them and the culture of collecting. A perspective shaped through stories, brought into print and carried into the objects we create and select.

Discover our story

Superwatchman in print

Original Superwatchman 2023 print magazine cover featuring Rick Ross — 2023Rick Ross

Original Superwatchman 2024 print magazine cover featuring Conor McGregor — 2024Conor McGregor

Original Superwatchman 2025 print magazine cover featuring Mondo Duplantis — 2025Mondo Duplantis

Three editions from our print archive · 2023–2025

Our origin

A shared fascination. A wider world.

Superwatchman was born in Stockholm from a love of horology. What began as a guide for watch enthusiasts grew into a global media platform exploring watches, design and the people who give them meaning.

Our perspective comes from looking closely: at the work of a watchmaker, the character of a reference and the stories behind a collection. That curiosity connects everything we do.

The print archive · 2023–2025

Watch culture, on paper.

Three Superwatchman print editions brought our editorial world into a physical format. Cover stories, photography and conversations, made to be read beyond the screen.

2023

Rick Ross

Our first print edition, featuring Rick Ross and the extraordinary Jacob & Co. Billionaire III. A chapter in watch culture captured in print.

View the cover

2024

Conor McGregor

The world of Conor McGregor, alongside stories of independent watchmaking, exceptional references and the people behind them.

View the cover

2025

Mondo Duplantis

A conversation about precision, ambition and the Omega watches connected to Mondo Duplantis’s achievements.

View the cover

Original Superwatchman publications, presented as part of our editorial archive.

Beyond the cover

The craft behind the story.

From Felipe Pikullik’s approach to watchmaking to the details of an Omega Aqua Terra, our pages explore the craft, design and people that make this world worth following.

Felipe Pikullik feature page from the 2024 Superwatchman print edition

Omega Aqua Terra photography from the 2025 Superwatchman print edition

Selected pages from the 2024 and 2025 editions.

From stories to objects

The same eye for detail.

The shop is an extension of that perspective: objects we create ourselves and publications we choose for the collector’s world.

Created by Superwatchman

Our Genesis watch and leather watch accessories bring our interest in design and collecting into everyday life. Objects to wear, use and keep close.

Selected by Superwatchman

Publications that offer a distinct perspective on watch collecting. Among them, Only The Rarest — Volume I by Tony Kavak, published by Faenza Publishing.

Watches. Publications. Objects for collectors.

Explore the collection